Want to Stand Out & Land Your Dream Job?

Recruiters sift through hundreds of job applications every day, and trust me...

... after 40 years in recruitment, I know exactly what grabs a recruiter's attention. 

The secret? A killer cover letter!

 Hi! I'm Jo Collier

I’m the founder and director of My People Group (established in 2015), Job Seeker Academy (launched in 2024) and Career Badassery (launching very soon).

Over the years, I’ve had the privilege of watching Australia’s $16 billion recruitment industry grow and change. In fact, at the age of 36, I became the CEO of Adecco, one of the largest recruitment firms in the country.

I’ve seen it all—recruitment has changed a lot over the last 40 years, and I can tell you this: if you want to stand out, you need to

✅ Use the right tools to get noticed
✅ Implement expert tips from decades of industry experience
MOST IMPORTANTLY...
✅ Craft a unique, impressive cover letter that stands out

Throughout four decades in the recruitment industry, I’ve honed my expertise and built a deep understanding of what it takes to stand out in today’s competitive job market.

👉Now, I’m passing all my tips and secrets on to you!😮

Why A Cover Letter Makes All The Difference

A great cover letter is the secret to getting noticed by recruiters—and I’m here to show you how to create one that truly stands out.

In today’s competitive job market, a generic cover letter won’t make the cut.
You need something personalised, professional, and compelling—and that’s where I come in.

While your resume lists your skills, your cover letter shows why you’re the perfect fit for the job.
It’s your chance to connect with the hiring manager, demonstrate your enthusiasm, and prove you’ve done your homework.

With the right cover letter, you’ll rise above the competition and leave a lasting impression.